My Blogs 2nd Birthday – welcome to ‘Chasing Ale’

On Thursday 5th September my Blog celebrated its 2nd Birthday. It was a rather quiet event; WordPress sent me a “Happy Anniversary” notification, and I celebrated with a beer (no surprises there). But I’ve decided that this occasion is the perfect time to do something that I’ve been planning to do for a while now. Something that will escalate my simple blog to the next level…

Actually no, that makes it sound much more important than it really is. All I’m doing is changing the name of the blog, to something that I’ve actually put a little thought into. So welcome to my new/old blog – Chasing Ale


I’m sure you’ve got plenty of questions after reading that little bombshell, so to help out I’ve prepared a short FAQ to address the burning issues.

Why bother changing the name?
Ummm…because change is as good as a holiday? Because the more things change, the more they stay the same?? Because I tend to slur the name ‘Oz Beer Baron’ when I’m intoxicated???
Actually the main reason is this – the name ‘Oz Beer Baron’ doesn’t really outline what the blog is about. When I first started writing about beer I didn’t give much thought to a blog name. All I did was borrow a name from one of my favourite episodes of The Simpsons (episode 171, Homer vs the Eighteenth Amendment) and put ‘Oz’ at the front to show I was Australian. I didn’t give it much thought, because I didn’t think anyone would actually read my ramblings. And then…people actually started reading it?! This made me start taking things a bit more seriously, and I started thinking about whether the current name really suited the blog.

Why Chasing Ale?
Because that is exactly what I’m doing – I’m chasing ale (and lager, but that doesn’t have the same ring to it). Whether it’s a beer from the epic list (which is still my main focus) or just the latest creation from a local brewery; I’m going to chase it, capture it, consume it, blog about it, and then repeat.

What will become of the OzBeerBaron?
He still exists. And by ‘he’ I mean me. I’m keeping the Oz Beer Baron name as a pen name, and as my good ol’ Twitter handle. I’ll just be posting on a blog with a name that makes a little more sense.

Most importantly, how does this affect me, your loyal reader?!
It won’t. At least I don’t think it will. I’ve done my research (aka looked on a forum) and I’m pretty sure I can change the blog name without it affecting anything else. But if you experience any technical difficulties, like not receiving any more updates, just hit me up on Twitter or something. If you care that much. Which you definitely should…

No more questions? Sweet, that was easy. In the coming weeks (or months, depending on my motivation levels) you’ll probably notice some other superficial changes, but the content will be the same beery goodness you’ve come to expect.

Cheers for sticking with me this past two years, hopefully I’ll be going for at least another two. Now it’s time for me to get back to that list…


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